A dream that has become a business idea: a Turkmen designer dreams of conquering the podiums of the world

A dream that has become a business idea: a Turkmen designer dreams of conquering the podiums of the world

Ayjahan ATABALLIYEVA

Fashion trends of the Turkmen fashion industry have always possessed the national color and originality of culture, the richness and expressiveness of folk art. Each designer does it in own way, and one of them is Sahra Sahin.

Inspired, primarily, by folklore motifs and combining them with trends of European design, Sahra creates clothes in which you will be “in a trend” undoubtedly. There are casual wear and evening dresses as well as sportswear that will be an excellent accessory to any style in her collection.

In an interview to Orient, Sahra said that since childhood she had a dream to create her own line of unique ladies’ wear. Therefore, last May her own boutique with unique dresses, each of which sewn in a single copy, was opened in the shopping center “Ashgabat”.

“I did not expect people to be so interested in my models. After all, on the first day of the boutique’s opening, a large number of dresses were sold,” says Sahin excitedly.

She is very accurate with every exclusive model, both in fashion model sketch development and in its manufacture. She aims to please people with her fashion dresses and see the smiles on their faces. The young fashion designer has a team of the best masters, who are her indispensable assistants in choosing suitable fabrics, creating embroideries or other accessories needed for a complete image and style.

Talking about prospects, Sahra admitted that she intends to create chain of boutiques in the capital of the country and dreams of fashion show of her collections both in Turkmenistan and abroad. Moreover, she plans to establish her own brand of designer clothes, organize production and raise awareness and the attractiveness of the “Turkman style” on the world’s podiums.